Reach vs Page Views: Facebook Insights
REACH
It is the unique number of people visiting your site, if one person visited twice it will be counted as one.
Types of Reach :
Post reach
It is a page reach metrics. It is the number of unique individuals who have just not reached your page but have gone through one or more posts on your page.
For instance, If one person sees ten of your posts it will be counted as one.
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